Our Story
100% of profits from Fear Naught go directly to military charity, Scotty's Little Soldiers. That means with every t-shirt, hoodie or water bottle purchase, you are directly supporting bereaved military children and young people who have experienced the death of a parent who served in the British Armed Forces.
Fear Naught's favourites
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Mark 'Billy' Billingham on the SAS: Behind-the-Scenes of an Elite Military Unit
Read nowFind out what it's REALLY like behind-the-scenes of an elite military unite from SAS: Who Dares Wins’ Chief Instructor and former soldier, Billy Billingham. He spent 27 years on the frontline and attained the highest rank in the SAS. Billy shares how the Channel 4 show compares to the gruelling reality of true SAS selection.
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"As soon as the doctor told me I wouldn’t walk again, I started grafting. The vision I had of my future had been flipped upside down and I was starting again from level one."
Read nowBen Tansley, a fitness enthusiast and gym-owner, was paralysed from the chest down in a motorcycle accident. Read his story or listen on the Fear Naught Podcast.
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Mental Wellness: Practical Advice for Dealing with Tough Times
Read nowVeteran and Chief Instructor on SAS: Who Dares Wins, Billy Billingham, has endured some of the most high-pressure situations imaginable. He featured on the Fear Naught Podcast where he talks mental wellness, strengthening your mindset and how SAS: Who Dares Wins fights the stigma surrounding mental health struggles.
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The Weekend Workout - Are You Ready?
I'M READYThe Fear Naught Weekend Workout – are you up for the challenge? Each week, we team up with a personal trainer to share a workout that will help you to test your endurance, build resilience or enhance your Fear Naught mindset. Push yourself physically and mentally to be the best you can be.
Latest Podcasts from Fear Naught
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SAS Billy Billingham
Listen nowSAS: Who Dares Wins’ Chief Instructor and former soldier, Billy Billingham, knows danger better than any man alive. He shares the truth about what it's like to be part of an elite military unit, plus how the Channel 4 show compares to the gruelling reality of true SAS selection.
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Special Forces Jason Birch
Listen nowEx-UK Special Forces and Physical Training Instructor, Jason Birch, has spent his life overcoming adversity and teaching others to do the same. Now a successful entrepreneur and founder of the S.F. Experience, he offers civilians a taste of what it's like to tackle UK Special Forces selection -including the infamous Fan Dance.
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Paratrooper Mike Chadwick
Listen nowFormer Paratrooper and Royal Army Physical Training Corps Instructor, Mike Chadwick, has spent his career optimising human performance. He joined the military at 16 and now provides elite physical training for UFC fighters and emergency services.
Shop our Fear Naught Best Sellers
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Fear Naught 'T-Shirt One' Grey
Regular price $32.00 USDRegular priceUnit price per -
Fear Naught 'T-Shirt One' Maroon
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Fear Naught 'T-Shirt One' Olive
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Fear Naught Baseball Tee White / Charcoal
Regular price $36.00 USDRegular priceUnit price per -
Fear Naught 'T-Shirt One' Black
Regular price $32.00 USDRegular priceUnit price per
“Be stronger than your strongest excuse, prepare for success”
Jason Birch, DS and ex UKSF
The Fan Dance is a true test of the Fear Naught mindset, it will test your endurance as you battle against the distance, fatigue and lactic acid!
Take on a Fear Naught Challenge in 2023
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The Fan Dance
Find out moreTest your endurance with this 24km SAS Selection challenge to ascend Pen Y Fan.
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Sahara Desert Trek
Find out moreTake on a 5 day trek through the world’s largest hot desert in this unforgiving challenge.
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Everest Base Camp
Find out morePush yourself to take on the world's highest peak and stand 5,364m above sea level.
