Our Story

100% of profits from Fear Naught go directly to military charity, Scotty's Little Soldiers. That means with every t-shirt, hoodie or water bottle purchase, you are directly supporting bereaved military children and young people who have experienced the death of a parent who served in the British Armed Forces.

  • Mark 'Billy' Billingham on the SAS: Behind-the-Scenes of an Elite Military Unit

    Find out what it's REALLY like behind-the-scenes of an elite military unite from SAS: Who Dares Wins’ Chief Instructor and former soldier, Billy Billingham. He spent 27 years on the frontline and attained the highest rank in the SAS. Billy shares how the Channel 4 show compares to the gruelling reality of true SAS selection.

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  • "As soon as the doctor told me I wouldn’t walk again, I started grafting. The vision I had of my future had been flipped upside down and I was starting again from level one."

    Ben Tansley, a fitness enthusiast and gym-owner, was paralysed from the chest down in a motorcycle accident. Read his story or listen on the Fear Naught Podcast.

    Read now 
  • Mental Wellness: Practical Advice for Dealing with Tough Times

    Veteran and Chief Instructor on SAS: Who Dares Wins, Billy Billingham, has endured some of the most high-pressure situations imaginable. He featured on the Fear Naught Podcast where he talks mental wellness, strengthening your mindset and how SAS: Who Dares Wins fights the stigma surrounding mental health struggles.

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  • The Weekend Workout - Are You Ready?

    The Fear Naught Weekend Workout – are you up for the challenge? Each week, we team up with a personal trainer to share a workout that will help you to test your endurance, build resilience or enhance your Fear Naught mindset. Push yourself physically and mentally to be the best you can be.

    I'M READY 
  • SAS Billy Billingham

    SAS: Who Dares Wins’ Chief Instructor and former soldier, Billy Billingham, knows danger better than any man alive. He shares the truth about what it's like to be part of an elite military unit, plus how the Channel 4 show compares to the gruelling reality of true SAS selection.

    Listen now 
  • Special Forces Jason Birch

    Ex-UK Special Forces and Physical Training Instructor, Jason Birch, has spent his life overcoming adversity and teaching others to do the same. Now a successful entrepreneur and founder of the S.F. Experience, he offers civilians a taste of what it's like to tackle UK Special Forces selection -including the infamous Fan Dance.

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  • Paratrooper Mike Chadwick

    Former Paratrooper and Royal Army Physical Training Corps Instructor, Mike Chadwick, has spent his career optimising human performance. He joined the military at 16 and now provides elite physical training for UFC fighters and emergency services.

    Listen now 

Shop our Fear Naught Best Sellers


“Be stronger than your strongest excuse, prepare for success”

Jason Birch, DS and ex UKSF

The Fan Dance is a true test of the Fear Naught mindset, it will test your endurance as you battle against the distance, fatigue and lactic acid!

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  • Press up challenge, man looks at camera while doing a press up, Fear Naught

    Press Up Challenge

    Complete 1,000, 2,500 or 4,000 press ups this November in memory of our fallen heroes.

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  • Men with bags doing The Fan Dance Challenge with Fear Naught

    The Fan Dance

    Test your endurance with this 24km SAS Selection challenge to ascend Pen Y Fan.

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