Make a difference when you shop FN

100% of profits from sales of Fear Naught clothing and kit go directly to military charity, Scotty's Little Soldiers. That means with every t-shirt, hoodie or water bottle purchase, you are directly supporting bereaved military children and young people who have experienced the death of a parent who served in the British Armed Forces.

“Be stronger than your strongest excuse, prepare for success”

Jason Birch, DS and ex UKSF

The Fan Dance is a true test of the Fear Naught mindset, it will test your endurance as you battle against the distance, fatigue and lactic acid!

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  • Listen to the FN Podcast

    Hear stories of extreme physical challenges, mental resilience, how to push beyond the pain barrier and much more.

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  • Press up challenge, man looks at camera while doing a press up, Fear Naught

    Take on a FN challenge

    Conquer the highest peaks in the world, test your mental resilience through SAS Selection training or challenge yourself on a desert trek.

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  • Get some inspiration

    Read our latest articles to inspire and motivate you to make a change. Meet everyday characters who have achieved the incredible.

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  • Focus on health & fitness

    Learn how to push your body to the limits and improve your mental resilience with tips and tricks from the experts.

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  • Seek adventures with FN

    Life's boring without a little adventure, so for those who always seek adventures outside the norm – we push just that little bit more.

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  • Wear FN with pride

    You've got to look the part if you're going to push your body and mind to its limits. Shop high performance wear from Fear Naught.

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